Here are the questions needed
for printing and distribution: Order is not important just get all
1. Understand the audience:
brochures usually are very critical of the image reproduction.
They usually want crisp photos that look sharp. If they are
looking for a crisp image we need to use a higher quality of
comes in grades of 1 thru 5, with 1 being the best. Paper is
categorized by brightness and opacity. The higher the
brightness and the better the opacity the better image
reproduction. So I would recommend a number 1 or 2 sheet.
i.#1 96 - 100 brightness
ii.#2 87-96 and brightness
iii.#3 87 and down
weight of paper?
i.Cover weight are heavier than text
text or cover weight ---
iii.70 pound ______
iv.80 pound ______
v.100 pound _____
vi.What type of paper? Ask the designer for the desire brand
name or type?
width is the first dimension and the second is the height
many pages: Each sheet is 2 pages. So 4 sheets of paper is 8
does it bind? If its a catalog or booklet then is has
stitches or staples in the spine. Does it fold? If so how many
there be an extra finishing? Lamination, hot stamping
many colors does it print:front__________back _________
platform is the disk from:Mac ----- or IBM
programs is the layout in:Quark, or ____________
the images Hi-resolution?
you need to do any high-resolution 4 color scans of images?
there any food color touchup that needs to be done to images?
many color proofs do you need? Dylux or laser proof _____
there be a coating applied, there usually is:
coating this is better, water based and brighter